Club Monaco Pop-Up Store at Noma Restaurant

 Usually, when I visit Noma,  it is for a nice meal. This time, however, the occasion was quite different, as Club Monaco had set up opens a pop-up store inside the restaurant. When I first heard about it, I was a bit like ‘Huh? Club Monaco and Noma?’ It’s a bit hard to make a connection between those two.

A short walk from my office, I arrived at Noma around 5pm where the entrance was dressed for the special event. Inside, there were fashion bloggers, photographers, designers, DJ’s, staff, and of course guests. One of the staff showed me around and stopped by a nice vintage Hermés Birkin bag that cost no less than DKK100,000. Now, that’s pricy, right?! I then stopped by a brand called ‘Lotuff Leather‘ which produces handcrafted bags for Club Monaco. As you all know, girls never have enough bags. I was particularly interested in one of the women’s bags from the fall 2015 lineup. The design was quite unique, in my opinion. And although I didn’t buy anything, I did get a custom business card, hand-pressed in leather, completely with my nickname, ‘NOK’, as a monogram. Pretty cool, right? I spent about and hour and a half there. It was a nice experience. Surprisingly, the music, style, fashion, and atmosphere fit very well with the Noma decor.

Upon entering and seeing that they were serving complementary food, I couldn’t help wondering if it was of the typical Noma variety. Unfortunately, is wasn’t. In fact, the kitchen was closed at the time, since the Noma staff was in Tokyo with a pop-up shop of their own. That would also explain why there was no food smell stuck in the visitors’ clothes.

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